Job Description
Position: Marketing Strategist
Location: Woodland Hills, CA
FLSA Classification: Exempt, Full-Time
Required Travel: N/A
Organization
For over 30 years Abbyson has taken great pride in being a family-based home furnishings brand that continually redefines itself through modern-day living. Our strategically aligned, full-spectrum business model and operations allows us to fully service major online furniture retailers and the core audience that is driving today's market. We understand the modern furniture buyer and consumer on a deeper level as well as have a keen eye on the popular trends that are driving online traffic and furniture sales. That's why our mission has always been to help them bring their homes to life with quality furniture at unbeatable prices.
Description
Abbyson Living is seeking a highly motivated and very hands on Marketing Strategist who will work collaboratively with the Merchandising, Ecommerce and Design Teams in all aspects of digital marketing and create compelling content. This position demonstrates an understanding of basic e-commerce principles and has an interest in the digital landscape across selling platforms and marketing channels to build a competitive advantage. This ideal candidate is a forward thinker who can identify impactful insights and communicate these learnings, while possessing a can-do attitude and entrepreneurial spirit.
Essential Functions
Social Strategy and Content Creation
- Develop our organization’s online presence with our digital marketing team
- Create and execute a comprehensive social media strategy
- Source and curate copy, graphics, and all related assets to establish an authentic social media presence
- Write, design, and develop social content and assets (images, stop motion, GIF, videos, etc.) for publishing across Instagram, Facebook, Pinterest, YouTube, Twitter, and more.
- Report monthly statistics for our website using Google Analytics and social media traffic and engagement
- Oversee the activity across our social media accounts including Twitter, Instagram, LinkedIn, and Facebook
- Create a digital strategy with compelling content across our social media accounts that aligns with our merchandise, marketing and revenue goals
- Manage catalog feeds - IG and Facebook shopping
UGC
· Manage UGC permissions, library, and displaying content across Abbyson.com and other marketing channels
Owned/Earned Media
- Owned/ Earned Media
- Outreach/prospect new influencers and affiliates that fit with the Abbyson brand
- Assist affiliates in optimizing their performance including creation and coordination of content with influencers to meet specific campaign goals
- Manage promo calendar and coordinate assets for affiliate marketing initiatives
- Coordinate assets for PPC Social campaigns
- Monitor daily activity of all paid campaigns and report analytics to the digital team
Qualifications & Required Experience
- 5-7 years of experience working with for social platforms (in-house or agency)
- Bachelor’s Degree Required (Graphic Design, Communication, Marketing, or related field).
- Proven work experience as a social media strategist or social media manager
- Mastery of Social Media Tools: Must have extensive experience with some native social channels and experience with a range of social tools, Later, Canva, Yotpo
- Excellent knowledge and proficiency in Mac OSX, Adobe Design Suite (Illustrator, InDesign, Photoshop, Microsoft Office, and Acrobat.
- Must be able to collaborate and work well with all levels of staff.
The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities or physical requirements. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Abbyson provides equal employment opportunities (EEO) to all applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Abbyson complies with applicable state and local laws governing non-discrimination in employment in every location in which the company operates. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
All. Together. Now.
The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities, or physical requirements. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Abbyson provides equal employment opportunities (EEO) to all applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws. Abbyson complies with applicable state and local laws governing non-discrimination in employment in every location in which the company operates. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
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